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Avi Goldfarb is the Ellison Professor of Marketing at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. Avi’s research focuses on the opportunities and challenges of the digital economy. He has published over 60 academic articles in a variety of outlets in marketing, statistics, law, computing, and economics. This work has been discussed in White House reports, Congressional testimony, European Commission documents, the Economist, the Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, Fortune, the Atlantic, the New York Times, the Financial Times, the Wall Street Journal, and elsewhere. Along with Ajay Agrawal and Joshua Gans, Avi is the author of Prediction Machines: The Simple Economics of Artificial Intelligence to be published by Harvard Business Review Press in April 2018.

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A new book to bring AI understanding to your business.


Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.