Behavioural Economics

Goldfarb, Avi, and Mo Xiao. Transitory Shocks, Limited Attention, and a Firm’s Decision to Exit

Goldfarb, Avi, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Min Hsu, Noah Lim, Mo Xiao, and Botao Yang. 2012. Behavioral Models of Managerial Decision-Making. Marketing Letters. 23(2), 405-421. 2010 Choice Symposium Paper.

Goldfarb, Avi, and Mo Xiao. 2011. Who thinks about the competition? Managerial ability and strategic entry in US local telephone markets. American Economic Review 101(7): 3130-3161.
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Goldfarb, Avi, and Botao Yang. 2009. Are All Managers Created Equal? Journal of Marketing Research 46(5), 612-622. 
     Working Paper Version.