Online Advertising

Goldfarb, Avi and Catherine Tucker. 2015. Advertising standards and online advertising Management Science 61(11), 2707-2719.

Goldfarb, Avi. 2014. What is different about online advertising? Review of Industrial Organization44(2): 115-129. 
      Working Paper Version 

Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics 7(1), 37-44.
     Working Paper Version

Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science 57(3), 458-470.
     Final Version      Online Appendix

Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research 48(2), 207-228.
     Working Paper Version  

Goldfarb, Avi and Catherine Tucker. 2011. Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), 389-404. Lead article and discussion paper; John D.C. Little Award Finalist. 
      Working Paper Version      Rejoinder 

Goldfarb, Avi and Catherine Tucker. 2011. Online Advertising in Advances in Computers volume 81. Ed. Marvin Zelkowitz. Elsevier.
     Working Paper Version 

Goldfarb, Avi. 2004. Concentration in Advertising-Supported Online Markets: An Empirical Approach. Economics of Innovation and New Technology, 13(6). 
     Working Paper Version