Current Courses
Executive Programs
Digital Marketing: Creating Successful Marketing Strategies (website)
The Digital Marketing: Creating Successful Marketing Strategies program from the Rotman School of Management is designed to equip professionals with the concepts, skills, tools, and techniques needed to launch or enhance digitized marketing initiatives. This will help you optimized performance and improve ROI in marketing for your organizations. Upon completion of this courses students will: (1) Gain an understand of marketing fundamentals and understand the impact of digitization on traditional marketing (2) Understand the workings of digital channels and their impacts on human behaviour (3) Identify key players in the digital advertising ecosystem (4) Explore market sizing and market assessment techniques, and learn to measure the effectiveness of ad campaigns using experimentation and ghost ads (5) Examine effective strategies to leverage various digital platforms and their impact on broader market dynamics and (6) Evaluate the role of emerging techniques, such as augmented reality and quantum computing, and their impact on marketing.
Healthcare Analytics: AI, Big Data & Digital Transformation (website)
Healthcare Analytics: AI, Big Data & Digital Transformation program from the Rotman School of Management is designed to equip professionals with the knowledge, skills to create healthcare solutions using data. In this course, professionals will not only learn to effectively communicate with data analysts but will be able to apply their analytics to their organization and teams. Students will gain: (1) An increased healthcare data literacy to be able to effectively communicate with data analysts (2) How to interpret data analyses results and make data-driven decisions for optimal outcomes and (3) An understanding of the importance of emerging roles of artificial intelligence in healthcare and the applications to improve organizational processes and outcomes.
Business Analytics: Data-driven Decision Making Online (website)
This program helps students position themselves and their companies to advance their data literacy and confidently lead a data-driven corporate culture. Upon completion, students will gain: (1) Improved data literacy, the ability to communicate effectively with data analysts to understand when to use (and how to interpret) descriptive, predictive, and prescriptive analytics (2) Expert guidance on evaluating various data analytics tools, such as dashboards, machine learning, prediction models, and regression analysis (3) Techniques to apply scientific thinking to business, such as examining cause and effect in data analysis and designing an experiment and (4) A deeper understanding of how to build a data-driven organization, including managing privacy concerns and developing strategies for cultivating evidence-based decision-making.
Artificial Intelligence: An Executive Primer (website)
AI is poised to infiltrate all industries and markets. Businesses at the frontier have begun to take advantage of machine learning to grow and transform their strategies. Leaders need a deep understanding of what AI can do in order to position their organizations for the upcoming wave of competition based on AI, similar in some ways to what we experienced 25 years ago with the arrival of the internet. Through this program, students will learn how to identify opportunities for AI and implement them, and discover how to develop strategies with their leadership team for leveraging powerful AI tools. Note: this course is not technical, it does not take a computer science perspective on the topic. Instead, it focuses on the economics of AI and the implications for business.